“NL Expo // LA28 aims to be a platform that invites participation and inspiration, where we showcase the best the Netherlands has to offer. In other words, what a small country can be great at.”

— Reinout Oerlemans, Honorary Consul LA

1st Conceptual Design

Conceptual Design

Showcasing the best the Netherlands has to offer on an iconic location in Los Angeles

Unite with the Netherlands on the World Stage in Los Angeles

As sport becomes a powerful platform for innovation in sustainable urban development, health, and inclusivity, Los Angeles is seizing the moment. With the FIFA World Cup in 2026 and the Olympic and Paralympic Games in 2028 on the horizon, the city is committed to building a legacy of sustainability and opportunity for its residents — and the Netherlands is ready to contribute.

NL Expo // LA28 will serve as a dynamic Dutch "hive" in the heart of Los Angeles: a vibrant, multidisciplinary space where the best of Dutch innovation, creativity, and entrepreneurship converge. This unique hub will host events, dining, business offices, performances, studios, retail, exhibitions, and immersive experiences showcasing innovative (sports) technologies.

Our program is designed to foster trade, collaboration, knowledge exchange, and innovation, linking Dutch expertise to the possibilities offered by a global metropolis like Los Angeles. Join us on this journey from 2025 to 2028, as we build connections and create impact on the international stage.

Kick off on the 24th of January 2024

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NL Expo LA//28